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The $150,000 inaugural donation will be split between three organizations to support them in their crucial missions. “We’re building on our past work with this $1 million commitment to protect the West, and we are excited to work with those who are also passionate about saving this beautiful part of the world we call home.” Our home in the West and everything we love about it is in more and more dangerous every year,” said Daniel Schear, General Manager of High West. “Now is not the time for us to sit on the sidelines. As part of the Protect the West initiative, High West will partner with organizations that share High West’s passion for the West and whose conservation efforts fall into three focus areas: the fight against wildfires, protecting winters and wildland preservation. Now, High West is reaffirming and strengthening this commitment to its own backyard. Immediately taking note, the brand has donated more than $1M to nonprofits to date, with the majority of those funds going toward organizations protecting the West and its inhabitants. Since opening its doors in 2007, High West has witnessed firsthand how the West has been impacted by a rapidly changing climate, resulting in higher temperatures, severe droughts, drier forests and reduced snowpack. In honor of Campfire, the first donation will benefit the Wildland Firefighter Foundation, a nonprofit dedicated to supporting the brave few who run towards the fire, including the wildfires increasingly plaguing the West. The announcement coincides with the national release of High West’s seasonal bottle Campfire, one of the brand’s most unique and iconic expressions. High West, the Park City-based distillery known for its meticulously sourced and innovatively blended whiskeys, announced its Protect the West initiative, a $1 million commitment over the next three years to protect the land and its inhabitants.